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Privacy Policy

Last updated: 15 January 2026

1. Introduction

Primex Healthy ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our services, or interact with us in any other way. It also describes your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Primex Healthy is the data controller responsible for the processing of your personal data described in this policy. Our registered address is Hauptstraße 53, Birmingham, B1 1AA, United Kingdom. You can contact us regarding any privacy matter at info@primexhealthy.com or by telephone at +44 131 3122 0572.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity and contact data: your name, email address, telephone number, and delivery address, provided when you place an order, complete a contact form, or create an account.
  • Order and dietary data: information about your meal plan preferences, dietary requirements, allergies, and subscription history.
  • Payment data: billing details necessary to process transactions. Full payment card details are processed by our secure third-party payment providers and are not stored on our systems.
  • Technical data: IP address, browser type and version, device information, operating system, and browsing behaviour on our website.
  • Communication data: records of correspondence when you contact our customer support team.
  • Marketing preferences: your choices regarding receiving promotional communications from us.

3. How We Collect Your Data

We collect personal data through the following methods:

  • Direct interactions when you place an order, fill in forms on our website, subscribe to our newsletter, or contact us by phone, email, or otherwise.
  • Automated technologies when you browse our website, using cookies and similar tracking technologies. Details are set out in our Cookies Policy.
  • Third-party service providers, such as payment processors and delivery partners, who share data with us solely for the purpose of fulfilling your order.

4. Legal Basis and Purposes of Processing

We process your personal data only where a lawful basis applies under the UK GDPR:

  • Performance of a contract: to process your orders, deliver meals, manage your subscription, and provide customer support.
  • Legitimate interests: to improve our website, products, and services, to prevent fraud, to maintain business records, and to send service-related communications, provided your rights are not overridden.
  • Consent: to send you marketing communications and to place non-essential cookies on your device. You may withdraw consent at any time.
  • Legal obligation: to comply with tax, accounting, food safety, and other applicable laws and regulations.

5. How We Use Your Data

We use the personal data we collect to:

  • Fulfil and deliver your meal orders and manage your meal plan subscriptions.
  • Respond to your enquiries, complaints, and support requests.
  • Process payments and prevent fraudulent transactions.
  • Personalise your experience and improve our menus, services, and website functionality.
  • Send you newsletters, offers, and updates where you have consented to receive them.
  • Comply with legal, regulatory, and food safety obligations.

6. Data Sharing and Disclosure

We do not sell or rent your personal data. We may share your data with trusted third parties only where necessary:

  • Delivery partners who require your name and address to deliver your meals.
  • Payment processors who handle transactions securely on our behalf.
  • IT and hosting providers who support the operation of our website and internal systems.
  • Professional advisers including lawyers and accountants, under confidentiality obligations.
  • Regulators and authorities where we are legally required to disclose information.

All third parties are contractually bound to process your personal data only on our instructions and in accordance with applicable data protection law.

7. International Data Transfers

Where personal data is transferred outside the United Kingdom, we ensure an adequate level of protection by relying on UK adequacy regulations, the International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, together with appropriate technical and organisational safeguards.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order and transaction records are typically retained for seven years in accordance with tax and accounting obligations. Marketing data is retained until you withdraw consent or request erasure. When data is no longer required, it is securely deleted or anonymised.

9. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. These include encryption of data in transit, access controls restricting personal data to authorised personnel only, secure server infrastructure, and regular review of our security practices. In the event of a personal data breach likely to result in a risk to your rights, we will notify the Information Commissioner's Office and, where required, affected individuals without undue delay.

10. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access: to request a copy of the personal data we hold about you.
  • Right to rectification: to request correction of inaccurate or incomplete data.
  • Right to erasure: to request deletion of your personal data where there is no overriding legal reason for us to retain it.
  • Right to restriction of processing: to request that we suspend processing in certain circumstances.
  • Right to data portability: to receive your data in a structured, commonly used, machine-readable format.
  • Right to object: to object to processing based on legitimate interests or for direct marketing purposes.
  • Rights relating to automated decision-making: we do not carry out automated decision-making or profiling that produces legal effects concerning you.

To exercise any of these rights, please contact us at info@primexhealthy.com or write to us at Primex Healthy, Hauptstraße 53, Birmingham, B1 1AA, United Kingdom. We will respond to your request within one month of receipt.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.

11. Marketing Communications

Where you have given consent, we may send you information about our meal plans, promotions, and wellness content by email. Every marketing message includes an unsubscribe link, and you may also withdraw consent at any time by contacting info@primexhealthy.com. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.

12. Cookies

Our website uses cookies and similar technologies to ensure proper functionality, remember your preferences, and analyse site traffic. Essential cookies are required for the website to operate. Analytics and marketing cookies are placed only with your prior consent, which you can manage through our cookie banner or your browser settings. For detailed information, please refer to our Cookies Policy.

13. Children's Privacy

Our services are directed to adults. We do not knowingly collect personal data from children under the age of 13. If you believe a child has provided us with personal data, please contact us and we will promptly delete such information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your data. This version was last updated on 15 January 2026.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us:

  • Data Controller: Primex Healthy
  • Address: Hauptstraße 53, Birmingham, B1 1AA, United Kingdom
  • Email: info@primexhealthy.com
  • Telephone: +44 131 3122 0572

© 2026 Primex Healthy. All rights reserved.